So many marketers fall into a trap of trying to be overly cute and clever with their titles, and they fail to realize that YouTube users don’t want cuteness and cleverness Include your target keyword in verbatim within your video title. Nikola Roza of Nikola Roza- SEO for the Poor and Determined agrees, “My best tip for writing a winning YouTube video title is dead simple. The number 1 rule is not to bury the keyword.” “This way, viewers won’t have to look for it anymore, what they’re looking for is right there, very obvious.
“The best approach when writing a YouTube title is to always put the exact keyword as close as you can at the beginning of your video title,” says Ted Liu of Just SEO. Then, your focus keyword should be included in your title and description. Include your primary keyword at the beginning of your title Like ’11 SEO tips for 2021 (that actually work)’, ‘7 SEO techniques for 2021 (to get faster results).” 5. Thirdly, using click-enticing words in titles can help a lot. Secondly, including the year in title and sometimes in the video’s thumbnail helps in getting more clicks, as people who are looking for videos, many times want up-to-date new videos, where year in title and thumbnail can help. Just like you do keyword research when you are writing blog posts, the same approach works well for Youtube.įor example, Karan Bhatt of Best Web Hosting says, “I just do some keyword research to find the keywords people would be searching on YouTube, and I simply add them in the title, to tell YouTube’s algorithm, what my video is about. Related: 9 Ways to Improve Audience Retention on YouTube 4. So in this case, we’d likely want to touch on government regulations or the importance of a high-quality fence around a pool.Īs long as we are highly relevant to our audience and we have their concerns in our mind, we have a good chance of getting engagement.” We might also consider one that deals with problems that have arisen out of having improper pool fencing in the past. So for example, as we are in the home improvement/swimming pool niche, we may want a title that mentions the safety of young children around swimming pools. “In our experience, one of the best ways to write a Youtube title that gets engagement is to speak to the pain points of our audience specifically,” says Mark Wood of National Pool Fences. In addition, once you know your audience, you can create videos addressing their goals as well as helping them solve key pain points. Speak to the pain points of your audience “What kind of question are they asking themselves and is your video answering that question? Once you find the question your audience is facing, put that problem in the form of a question and use that as your Youtube video title.” 3. “To write an engaging Youtube title for your video, you should put yourself in your audience’s shoes,” says Jonathan Aufray of Growth Hackers. In addition, you are going to drive a lot more clicks on your videos if you know the ins and outs of your target audience. Many people instantly flood towards clickbait and mystery and while this is a great way to get clicks, it doesn’t always fit the purpose of the video.” 2.
This sounds simple and obvious, but too many marketers try to get cutesy with their titles and bury the lead.Ĭharlie Worrall of Imaginaire Digital says, “I find that a simple, descriptive title is one of the best ways to get clicks on a YouTube video. Make sure your title matches your video content
It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free! Now you can benefit from the experience of our video marketing experts, who have put together a plug-and-play Databox template showing the most important metrics for measuring your YouTube channel performance. How quickly are you gaining or losing subscribers? Which videos drive most of your audience watch time each month? How much time do viewers spend watching your video content?
Now you can quickly monitor your video content performance in a single dashboard that monitors fundamental metrics, such as: To find out what types of video content perform best with your audience, you may track video engagement metrics such as watch time, number of views, likes and dislikes of each video individually using a variety of tools, including YouTube itself.